Director of Marketing Grove Bay Hospitality Group

Director of Marketing

Full Time • Grove Bay Hospitality Group
The Director of Marketing is responsible for developing, establishing, executing, coordinating, and managing all marketing strategies for all restaurant concepts within the Grove Bay Hospitality Group (“Grove Bay”) portfolio. The Director of Marketing will manage the Sales & Events Manager, the Digital Marketing Manager, Social Media Coordinator and Graphic Designer. The role is responsible for meeting established sales and marketing objectives and the effective management of the marketing, advertising and promotional activities of the organization, while ensuring the brand integrity of each concept is upheld and properly represented.   

Responsibilities: 

Marketing: 
  • Directly oversee and manage the development and implementation of the Strategic Marketing Plans for all restaurants, the Grove Bay entity, and projects for new and existing restaurants
  • Directly oversee and manage the creation and implementation of all branding, collateral, promotional materials, advertising creative, menu design, and general graphic design, with the assistance of the Graphic Designer
  • Directly oversee and manage the execution and coordination of all marketing, advertising, and promotional activities
  • Directly oversee and manage the public relations firm to maximize press for all marketing and promotional activations
Sales:
  • Oversee and manage all private event sales, through Sales & Events Manager
  • Directly oversee and manage all offsite promotional events 
  • Directly oversee and manage OpenTable, EventBrite, Asana, Venga, and SinglePlatform
  • Directly oversee and manage the Reservations department 
Advertising:
  • Oversee and manage all print advertising relationships and efforts 
  • Oversee and manage all social media, paid search, and digital display advertising efforts, through Digital Marketing Manager
  • Oversee and manage all SEO/SEM efforts, through Digital Marketing Manager
  • Oversee 3rd party social media platforms (i.e., Yelp, TripAdvisor, Google My Business, etc.), through Digital Marketing Manager
  • Oversee and manage the website content, hours, location, pop‐ups and general information
  • Oversee and manage the email campaign software (i.e., MailChimp), email lists and campaign strategy
Social Media:
  • Oversee and manage content creation including generating interactive content, creating contests, handling customers complaints, and engaging with guests, through Social Media Coordinator 
  • Oversee and manage the execution of the social media strategy, including in‐feed posts, story posts, scheduling, engagement, and reporting metrics, through Social Media Coordinator 
Administration:
  • Create and manage the marketing and advertising budgets
  • Create and manage key performance metrics and reporting for social media, paid search and digital display advertising, Google analytics,   
Education / Experience:
  • Bachelor’s degree in Marketing or Business Administration 
  • Minimum 5+ years of managerial experience in marketing function, in hospitality industry 
  • Hospitality experience is required
  • Creative thinker and an excellent problem solver
  • Highly organized with strong time management skills
  • Excellent verbal and written communication skills
  • Excellent work ethic and dedication to hospitality
  • Strong team player who understands upholds the company’s mission and core value 
Compensation: $100,000.00 - $120,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





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Benefits

Financial

- Competitive Wages
- Profit Sharing Plan - Management
- Grove Bay Rewards Program
- Employee Referral Program
Career

- Grove Bay Connect
- Advanced Training
- Tuition Reimbursement Program
- Train up Program
- Individualized training and development program
Wellness

- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-term disability/Long-term disability
- Paid time off
- Maternity Pay
- Paternity Pay
- Sabbatical
Social

- Employee events
- Holiday Party
- Grove Bay Connect Social Portal